Jenkat Media and W3i Enter Into Distribution Agreement

Partnership will extend Jenkat's casual games from a try-and-buy model to a more consumer desired, free ad-supported distribution model.

Wednesday, May 7, 2008 (9:00 am PT)

Colorado Springs, CO - May 7, 2008 - Jenkat Media, Inc., a leading casual game developer and distributor, founded by veterans of Fox Interactive Media and MySpace Games, today announced they have entered into a distribution agreement with W3i, provider of integrated desktop and mobile marketing solutions. Jenkat and W3i will work to distribute Jenkat's original game titles to W3i's 15 million monthly unique users.

As a provider of integrated desktop and mobile marketing solutions, W3i provides its users with useful, safe, free software and utilities to improve their Internet experience. W3i's goal is to connect users with downloads that make their time on the Internet more enjoyable including screensavers, wallpapers and now games from Jenkat Media.

"W3i is a leader in the distribution of free downloadable content on the Internet, having the ability to monetize users in an effective and user-friendly manner," said Malcolm Michaels, President of Jenkat Media. "Lowering our reliance on the more traditional try-and-buy model of casual games will help lead the way to a better consumer experience and more effective monetization, all while helping Jenkat further its growth."

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